The strangest super-fight of 2024 may not have involved a belt, a ranking, or even two full-time fighters.
Craig Jones has now pulled back the curtain on a celebrity grappling idea that sounds like internet fan fiction until the names are checked against reality. Mark Zuckerberg, the Meta founder whose combat-sports obsession has been public for years, was apparently in play for a match with Tom Hardy, the actor who has become a legitimate jiu-jitsu competitor rather than another famous man borrowing cauliflower-ear culture for branding.
Jones, one of the sport’s most inventive promoters as well as an elite submission grappler, said on The Ariel Helwani Show that he had explored Zuckerberg against Hardy for the first Craig Jones Invitational. He stopped short of offering every back-room detail, but his summary was blunt enough: the talks got “very close.”

Mark Zuckerberg vs Tom Hardy nearly became a Craig Jones Invitational spectacle
Jones’ version of events puts the abandoned matchup in the same bizarre celebrity-combat lane as the earlier Zuckerberg-Elon Musk saga that Dana White publicly entertained. That one became a global talking point and then dissolved, but Zuckerberg did not vanish from the fight world afterward. He has trained with notable MMA figures, spoken openly about enjoying competition, and last year indicated he still had interest in testing himself despite a packed professional life.
Hardy is a different kind of famous combat-sports curiosity. He is not merely a Hollywood name attached to a gym photo; he has entered grappling events when acting commitments allow, and the source material notes that he earned his Brazilian jiu-jitsu brown belt earlier this year. That matters. A Zuckerberg-Hardy bout would still have been a celebrity attraction, but it would not have been two novices cosplaying as fighters for a social-media spike.
Why Craig Jones chased the celebrity grappling lane
Jones has built the Craig Jones Invitational around disruption, personality and matchups that drag attention beyond the usual hardcore grappling audience. When Gable Steveson withdrew from a planned meeting with Jones last year, Jones said he even looked at Hardy as a possible replacement. He also said Hardy had been approached elsewhere for a bout with UFC lightweight Arman Tsarukyan, only for timing to get in the way.
- Craig Jones discussed the failed idea during an appearance with Ariel Helwani.
- The proposed match was intended for the first Craig Jones Invitational.
- Tom Hardy actively competes in grappling when his acting schedule permits.
- Jones also floated Alexander Volkanovski vs Mikey Musumeci as part of a wider push.
Celebrity grappling pitch shows how UFC-adjacent stars can move the market
The key detail is not simply that Zuckerberg and Hardy were considered. It is that Jones thought the way to appeal to Zuckerberg was through serious combat-sports credibility, including UFC-linked names he has trained with or crossed paths with. Alexander Volkanovski against Mikey Musumeci, if booked, would have been a purist’s hook wrapped inside a broader celebrity sales pitch.
For grappling, that is the real tension. The sport needs attention, but it loses something if the famous name becomes the whole product. Jones appears to understand that balance better than most promoters in the space: pair spectacle with enough technical legitimacy and the casual audience might stay after the curiosity fades. If Zuckerberg ever does compete publicly, the opponent, rule set and promotional framing will decide whether it lands as a novelty clip or a genuinely useful crossover moment for submission grappling.
| Figure | Source-supported relevance |
|---|---|
| Craig Jones | Said he tried to arrange the Zuckerberg-Hardy match for CJI 1. |
| Mark Zuckerberg | Publicly interested in training and competition after the Musk fight talk faded. |
| Tom Hardy | BJJ brown belt who competes in grappling when his schedule allows. |
| Gable Steveson | Was originally scheduled opposite Jones before withdrawing. |
| Arman Tsarukyan | Was named as a previous offered opponent for Hardy, which Hardy declined over scheduling. |
| Volkanovski-Musumeci | Jones cited it as a matchup he wanted while courting Zuckerberg’s interest. |
Nothing has been announced, and the bout belongs for now to the growing file of combat-sports near-misses. Still, the fact that Jones says Zuckerberg versus Hardy reached serious discussion is a reminder that celebrity grappling is no longer just a message-board joke; it was, according to Jones, nearly part of CJI 1.
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