Dana White Explains His MMA-Free Feed

Dana White has explained why MMA fans are unlikely to find professional fighting content shaping his personal social media feed. In a recent interview with Oscar Willis of The Mac Life, the UFC President said he actively blocks MMA material from appearing in his algorithm. White described taking that step again shortly before the interview, saying he had blocked three MMA sites after questioning why the content was appearing in his feed. The admission offers an unusual look at how White separates the sport he leads from the material he chooses to consume online.

White’s point was not that his feed is free from all violent or unusual material. He said there is “a lot of crazy sh*t” in the algorithm, but stressed that it does not include professional organized fighting. White specifically said street fighting appears among the content he sees, while MMA does not. That distinction is central to his explanation: his effort is directed at keeping organized MMA coverage out, rather than creating a feed with no fighting of any kind. The 57-year-old’s comments came after he noticed MMA-related posts surfacing and acted to remove the sources he believed were contributing to them.

Dana White describes blocking MMA sources

Dana White gave a direct account of the latest cleanup of his feed. He said he had to block three MMA-related outlets in order to keep MMA out of his algorithm. According to White, the move happened about an hour before he spoke with Willis, after he saw material appearing in the feed and asked why it was there. His description makes clear that this is an active choice, not simply an algorithmic result he accepts without intervention. The detail also adds context to the headline-making part of White’s habit. He was not saying that he never encounters MMA posts; he said he responds when they enter the feed by blocking sources. That is why the three recently blocked sites matter within his account. They illustrate the practical method White says he uses to limit professional MMA content on a platform where recommendations can continue to surface new material.

White also drew a firm line between professional MMA and other clips that reach him. He said there was no “professional organized fighting” in his feed, even though street-fight material could be found there. The clarification prevents his remarks from being reduced to a broader claim that he avoids every form of fight-related video. His stated preference is narrower and more specific: keep MMA, the organized sport at the center of his professional life, outside the algorithm. That makes the comments noteworthy without requiring a larger conclusion about White’s work or the UFC. He was discussing a personal content-setting habit and explaining it in his own words. The available account does not establish why he prefers the feed that way beyond his repeated effort to block MMA sources. What it does establish is the contrast White himself made between the professional fighting content he removes and the non-MMA material that remains.

A habit Dana White has mentioned before

The recent interview was not presented as Dana White’s first public mention of keeping MMA out of his feed. The source notes that he had previously revealed the same habit when asked about alleged controversial officiating involving veteran referee Herb Dean. In that earlier context, White had no comment on Dean before adding that he keeps MMA out of his algorithm. The source also notes that Dean had faced criticism from members of the MMA community, including several fighters, after accusations that he ignored alleged illegal strikes by Ciryl Gane on Alex Pereira at UFC Freedom 250. Those allegations and the criticism are background to the earlier question, not evidence of a ruling or conclusion offered by White. They show only the setting in which the source says he had previously referenced his feed habit. Oscar Willis’ post drew another lighthearted detail when MMA content creator Nina Marie Daniele commented that White’s algorithm features people being stung by bees and people being run over by bison. Her comment was presented as her own observation after seeing his algorithm, while White’s own explanation remained focused on excluding professional MMA.

• Dana White said he recently blocked three MMA sites after seeing MMA-related material appear in his feed.
• Dana White said street-fight content can appear in his algorithm, but professional organized fighting does not.

Dana White’s explanation is straightforward: he monitors his feed and blocks MMA sources when professional fighting content begins to appear. His remarks do not describe an MMA-free online environment in every sense, because he said other fight-related clips, including street fighting, can still surface. Instead, they identify a specific personal boundary. The UFC president says he keeps organized MMA out of his algorithm.

Sources: LowKick MMA